“For me, grooming is not just about prepping for a special event, it’s a lifestyle, it’s a ritual, it’s taking a couple of minutes to breathe in a busy life. My motto is ‘life is the occasion’ and it’s about feeling good. Every day is an opportunity to embrace and shape your own personal look – there’s no need to wait until Saturday night or a black-tie event to look and feel your best. The range has done the hard work already – it’s supercharged with clinically-proven ingredients – an easy everyday routine that’s not time-consuming and delivers game-changing grooming results”